Hello,
I’m Ketzya.
I am an enthusiastic and innovative designer known for my creative vision and solid problem-solving skills With over 15+ years of experience in the dynamic realm of athletic apparel design. My diverse background includes creating complete collections, running socials and designing for top athletes, providing me with a unique perspective on establishing and evolving brands. Having worn many hats throughout my career, I bring a deep understanding of hard work and determination needed to drive progress.
Now, I am eager to apply my wealth of experience to a forward-thinking company, contributing ideas and designs that fuel brand growth and innovation. I am excited about the opportunity to play a key role in shaping a distinctive and enduring brand identity within the realm of athletic apparel.
Experience
Lead Apparel Graphics & Accessories | Designer TLF Apparel June 2024 – September 2026
Lead the creative development of apparel graphics, trims, accessories, and seasonal collections for a premium performance andlifestyle brand. Partner directly with executive leadership to evolve the brand's visual identity while managing projects fromconcept through production.
- Lead apparel graphic development across men's and women's collections, ensuring consistency with seasonal product direction and brand identity.
- Helped establish and launch new revenue-generating accessories categories through premium headwear and bag collections.
- Developed trim systems and branding details that improved product consistency while reducing SKU complexity and manufacturing costs.
- Created multiple evergreen graphics that continue to generate repeat business through ongoing reorders.
- Designed one of the company's highest-performing graphic tees during presale.
- Developed the visual identity system across hats and bags.
- Created the innovative Oneness Cord, integrating the drawcord and aglet into a single construction to improve durability and eliminate detached aglets.
- Mentor designers through weekly creative workshops focused on Adobe workflow, production knowledge, and design efficiency.
- Partner with vendors to improve product quality, shorten development timelines, and strengthen manufacturing consistency.
- Collaborate directly with leadership to help define seasonal creative direction and long-term brand identity.
Creative Director/Senior Designer | Imperial Point
2022 – Present
- Spearheaded custom sports uniform designs for college and club teams, achieving a 100% client satisfaction rate
- Managed content creation and acted as a one-person marketing department, overseeing social media channels, marketing materials, ads, and collateral
- Led marketing campaigns, email blasts, and utilized 3D renders for web design
- Demonstrated custom design leadership, diverse design management, and innovative strategy development
Senior Apparel Graphic Designer | Lacrossewear/Dynasty Athletics
2017 – 2022
- Led design initiatives for a medium-sized athletic apparel brand, driving a 54% increase in product sales
- Created graphic artwork, managed new product development, and spearheaded technical designs
- Developed seamless textile patterns and 3D garment renders, enhancing product visualization
- Collaborated on web development and layout design, as well as pattern layout for printing processes
Senior Graphic Designer | HYLA USA
2016 – 2017
- Contributed significantly to the creation of packaging and marketing materials across diverse channels
- Crafted compelling collateral for sales presentations and advertising, both in print and digitally
- Managed product photography, web design, and social media content creation
- Played a pivotal role in driving sales through innovative marketing strategies, contributing to a record-breaking year